Sukiya Curry
すき家カレー
The accessible curry from Sukiya chain since 2009
Introduction
Sukiya Curry (すき家カレー) is the curry offering from the famous Sukiya chain, launched in 2009 to diversify the menu beyond gyūdon. Present in over 2,000 Sukiya restaurants across Japan, this curry offers an accessible and flavorful alternative with the same philosophy of speed, quality and affordable prices that makes the brand successful.
🍛 Natural Sukiya extension
- • Launched in 2009 - Successful menu diversification
- • 2,000+ outlets - Available at all Sukiya locations
- • Sukiya pricing - Economical positioning
- • 24-hour service - Maximum availability
🔄 Strategic diversification
The introduction of curry at Sukiya responds to a diversification strategy to attract a broader clientele and offer more options to regular gyūdon customers. This natural extension builds on existing infrastructure and the chain's culinary expertise, particularly in preparing simmered dishes like gyūdon.
💰 Economical positioning
True to Sukiya's philosophy, the curry maintains excellent value for money. Portions are generous, prices remain very accessible, and taste quality rivals more expensive specialized chains. This strategy allows Sukiya to capture a share of the curry market without cannibalizing its main gyūdon business.
⚡ Optimized Sukiya service
Sukiya curry benefits from the chain's legendary operational efficiency: quick service, 24-hour availability in many restaurants, simplified ordering and standardized preparation. This optimization allows serving quality curry in just minutes, ideal for busy lunchtime salarymen.
🌶️ Balanced recipe
Sukiya curry develops a balanced flavor profile: neither too spicy nor too mild, with a smooth texture that pleases the mainstream Japanese palate. This universal recipe suits both children and adults, maximizing commercial appeal without compromising distinctive taste.
🥩 Gyūdon complementarity
Far from competing with signature gyūdon, Sukiya curry draws inspiration from it: same simmered beef, same comfort food approach, same generous portions. This intelligent complementarity retains existing customers while attracting new consumers seeking an alternative to traditional beef rice.
Accessible Curry Menu
🍛 Sukiya Signature Curries
🥩 Adapted Sukiya expertise
Sukiya curry uses the same simmering expertise as for gyūdon, with tender meats and smooth sauce that built the chain's reputation.
| English name | 日本語 | Description | Price |
|---|---|---|---|
| Classic curry | カレー | Basic Sukiya curry, balanced sweetness | ¥390 |
| Beef curry | ビーフカレー | With simmered beef strips | ¥490 |
| Pork katsu curry | カツカレー | Crispy breaded cutlet | ¥590 |
| Chicken curry | チキンカレー | Tender chicken pieces | ¥520 |
| Sausage curry | ソーセージカレー | Spicy German sausages | ¥480 |
📏 Portions and Formats
| Format | 日本語 | Description | Extra charge |
|---|---|---|---|
| Regular size | 並盛 | Standard portion, 200g rice | Included |
| Large portion | 大盛 | 300g rice, increased sauce | +¥100 |
| Extra large portion | 特盛 | 400g rice, generous sauce | +¥200 |
| Mega portion | メガ盛 | 500g rice, for big appetites | +¥300 |
| Mini curry | ミニカレー | 150g rice, child/light portion | -¥50 |
🌟 Sukiya Special Curries
| English name | 日本語 | Description | Price |
|---|---|---|---|
| Curry gyūdon fusion | 牛丼カレー | Signature fusion: curry + gyūdon strips | ¥650 |
| Triple protein | トリプルプロテイン | Beef + chicken + sausage combined | ¥790 |
| Vegetarian curry | ベジタブルカレー | Seasonal vegetables, no meat | ¥450 |
| Cheese curry | チーズカレー | Melted cheese on beef curry | ¥590 |
| Spicy curry | 辛口カレー | Hot version for spice lovers | ¥520 |
🥗 Traditional Side Dishes
| English name | 日本語 | Description | Price |
|---|---|---|---|
| Green salad | サラダ | Fresh vegetable mix, vinaigrette | ¥150 |
| Miso soup | 味噌汁 | Traditional wakame broth | ¥120 |
| Fried egg | 目玉焼き | Sunny-side up on curry | ¥80 |
| Pickled vegetables | お新香 | Tangy cabbage and cucumber | ¥100 |
| Kimchi | キムチ | Spicy Korean fermented cabbage | ¥150 |
| Agedashi tofu | 揚げ出し豆腐 | Crispy tofu, dashi broth | ¥200 |
💰 Economy Sets
Standard curry sets
- • Basic set - Curry + salad + soup (¥580)
- • Katsu set - Katsu curry + sides (¥750)
- • Complete set - Beef curry + all sides (¥690)
- • Mini set - Mini curry + soup (¥480)
Special combos
- • Gyūdon + Curry - Both signatures (¥800)
- • Double curry - Two different curries (¥750)
- • Family set - 2 curries + sides (¥1,200)
- • Student set - Large portion + drink (¥620)
🥤 Sukiya Beverages
Hot beverages
- • Green tea - ¥150
- • Coffee - ¥200
- • Oolong tea - ¥150
- • Hot chocolate - ¥250
Cold beverages
- • Iced tea - ¥180
- • Cola - ¥200
- • Orange juice - ¥220
- • Mineral water - ¥150
Specialties
- • Lassi - ¥250
- • Ramune - ¥200
- • Cold milk - ¥180
- • Asahi beer - ¥300
Sukiya Menu Strategy
🎯 Intelligent complementarity
Sukiya curry doesn't compete with gyūdon but complements it, offering an alternative in the same accessible comfort food register, using the same infrastructure and culinary expertise.
- • Same price positioning - Economic consistency
- • Same service speed - Sukiya efficiency
- • Same meat quality - Unified standards
- • Combo possibilities - Gyūdon + curry available
📊 Competitive advantages
- • Unbeatable prices in curry market
- • Unique 24-hour availability
- • 2,000+ outlets
- • Ultra-fast service
- • Adjustable portions
🎲 Smart positioning
- • Between premium and basic curry
- • Superior quality at Sukiya prices
- • Gyūdon alternative for variety
- • Attracts curry customers to Sukiya
- • Retains existing customers
🏆 Commercial success
The introduction of curry increased average Sukiya restaurant traffic by 15%, with 30% of curry orders coming from new customers. This successful diversification proves the effectiveness of well-planned range extension in Japanese fast food.
Economical Curry Guide
🍛 Optimal first discovery
- 1. Start with curry gyūdon fusion for Sukiya signature
- 2. Choose regular portion to judge quality/price
- 3. Add fried egg, classic Japanese curry style
- 4. Compare with gyūdon if first time at Sukiya
- 5. Test legendary quick service
💰 Budget discovery menu
- • Curry gyūdon fusion - Signature (¥650)
- • Fried egg - Japanese classic (¥80)
- • Green salad - Balance (¥150)
- • Green tea - Traditional drink (¥150)
- Total: ¥1,030 complete experience
🥩 Complete gourmet menu
- • Triple protein - Ultimate version (¥790)
- • Large portion - More filling (+¥100)
- • Kimchi - Spicy side (¥150)
- • Miso soup - Traditional (¥120)
- Total: ¥1,160 for big appetites
⚡ Sukiya optimization tips
- • Off-peak hours advantageous - Even faster service
- • Gyūdon-curry combo - Discover both signatures
- • Large portions - Excellent value for money
- • 24-hour availability - Ideal for late meals/night owls
- • Mobile app - Pre-ordering possible
Essential Information
💰 Tips for French Visitors
🔄 Successful Sukiya Extension
🍛 Accessible Curry Excellence
Sukiya Curry proves that quality curry can be offered at very affordable prices without compromising taste. This commercial success demonstrates the effectiveness of range extension strategy in the Sukiya ecosystem, offering more choices to loyal customers while attracting new consumers looking for economical curry.