CoCo壱番屋CoCo Ichibanya
Guinness Record • The world's largest curry chain
From the philosophy "Koko ga ichiban ya!" (This is the best place!) to the global empire of personalized curry. Over 12 billion possible combinations since 1978.
Signature Menuメニュー
Classic Curries定番カレー
Pork Cutlet Curry
¥820ポークカツカレー
The essential breaded pork cutlet with CoCo's signature curry
Customizable 0-10
Chicken Cutlet Curry
¥790チキンカツカレー
Crispy chicken cutlet, a lighter option than pork
Customizable 0-10
Beef Curry
¥740ビーフカレー
Simple curry with tender beef pieces
Customizable 0-10
Vegetable Curry🌱
¥620野菜カレー
Vegetarian option with seasonal vegetables
Customizable 0-10
Premium Curriesプレミアムカレー
Seafood Curry
¥980シーフードカレー
Shrimp, squid, and vegetables in a rich curry
Customizable 0-10
Grand Mother Curry
¥890グランドマザーカレー
Traditional recipe with long-simmered vegetables
Customizable 0-10
Chicken & Vegetables
¥850チキンと野菜
Chicken pieces with assorted fresh vegetables
Customizable 0-10
Spice Level Guide辛さレベルガイド
Very mild
甘口
For children, no spiciness
Mild
やや甘口
Very light, for beginners
Normal
普通
Japanese standard, popular
Moderately spicy
やや辛口
Starts to be slightly spicy
Spicy
辛口
Medium spice level
Very spicy
大辛
For confirmed enthusiasts
Ultra spicy
激辛
Serious challenge
Extreme
極辛
Caution! Very intense
Diabolical
悪魔辛
Reserved for experts
Hell
地獄辛
Human limit
Apocalypse
終末辛
Ultimate challenge!
💡 Tips for Choosing
Beginners:
Start with level 1 or 2
Enthusiasts:
Levels 3 to 5 are perfect
Experts:
Levels 6+ are a real challenge
Challenge:
Level 10 = Signature required!
Available Toppingsトッピング一覧
Proteinsタンパク質
Pork Cutlet
ポークカツ
Chicken Cutlet
チキンカツ
Sausage
ソーセージ
Egg
たまご
Fried Shrimp
エビフライ
Vegetables野菜
Spinach
ほうれん草
Eggplant
なす
Mushrooms
きのこ
Zucchini
ズッキーニ
Potatoes
じゃがいも
Add-onsトッピング
Cheese
チーズ
Natto
納豆
Mayonnaise
マヨネーズ
Poached Egg
温泉たまご
How to Order注文方法
Choose your base
ベース選択
Select your base curry (pork, chicken, beef, vegetables, etc.)
Spice level
辛さレベル
Indicate your preferred spice level from 0 to 10 (2 is standard)
Portion size
ライスの量
Choose the amount of rice: Normal (普通), Large (大盛り), Small (少なめ)
Toppings
トッピング
Add additional toppings to your liking
Drinks
ドリンク
Optional: order a drink (recommended for high spice levels)
Culture & History文化と歴史
CoCo's Spice Systemココのスパイスシステム
CoCo Ichibanya popularized the spice level system from 0 to 10. Level 2 is considered 'normal' in Japan.
Infinite Customization無限カスタマイズ
CoCo is famous for allowing complete customization of its curry with over 40 different toppings.
Origin and Expansion起源と拡大
Founded in 1978 in Nagoya, CoCo has become the world's largest curry chain with restaurants in 7 countries.
Vegetarian Optionsベジタリアン対応
CoCo offers certified vegetarian and even vegan options, rare in Japan.
Useful Phrases便利なフレーズ
Ordering注文時
Pork katsu curry, level 3 please
ポークカツカレー、3番でお願いします
Pōku katsu karē, san-ban de onegaishimasu
Normal rice
ライス普通で
Raisu futsū de
Large portion of rice
ライス大盛りで
Raisu ōmori de
With extra cheese topping
チーズトッピングで
Chīzu toppingu de
About Spice Level辛さについて
Not spicy at all
全然辛くないで
Zenzen karakunai de
A little spicy
少し辛めで
Sukoshi karame de
Very spicy
とても辛くて
Totemo karakute
The spiciest possible
一番辛いので
Ichiban karai no de
Questions質問
What toppings are available?
どんなトッピングがありますか？
Donna toppingu ga arimasu ka?
Is it vegetarian?
ベジタリアン対応ですか？
Bejitarian taiō desu ka?
How long is the wait?
どのくらい待ちますか？
Dono kurai machimasu ka?
Practical Information実用情報
Opening Hours営業時間
Generally 11:00 AM-11:00 PM, varies by location
Payment Methods支払い方法
Cash, credit cards, IC cards (Suica, Pasmo), PayPay
Reservations予約
Not necessary, counter service only
Wi-FiWi-Fi
Available in most establishments
English Menu英語メニュー
Available, with clear photos and descriptions
The History of a Curry Empireカレー帝国の歴史
From Humble Beginnings to World Recordshumble beginning to world records
1974: It all began in the modest cafeteria "Bacchus" (バッカス) of Munetsugu Tokuji and his wife Naomi in Nagoya. Mrs. Munetsugu's homemade curry became so popular that they decided to specialize.
1978: Opening of the first "Curry House CoCo Ichibanya" in Nishibibajima-cho, in the suburbs of Nagoya, surrounded by rice fields. Locals said: "A restaurant can't work in such a place!"
The revelation: On the first day of opening, seeing the joy of the customers, the founder instantly abandoned his real estate business. He had found his calling: to serve the best curry in the world.
Philosophy "Koko ga ichiban ya!"Koko ga ichiban ya!
此処が一番や！
"This is the best place!"
Born from a shinkansen trip after tasting Tokyo curries. The founder realized his curry was the best.
ニコ・キビ・ハキ
Nico • Kibi • Haki
Nico: Always smile
Kibi: Move with energy
Haki: Speak clearly
Guinness Record
Officially recognized as "the world's largest curry restaurant chain" with over 1,480 restaurants in 12 countries and territories.
Global Expansion
First overseas restaurant in 1994 in Hawaii. Today present in Asia, Europe (London), and even India - the country of origin of curry!
Bloom System
Unique owner-employee training system. 90%+ survival rate after 10 years - a record in the restaurant industry.
CoCo Ichibanya Around the Worldグローバル展開戦略
Global Adaptation Strategy
CoCo Ichibanya's international success is based on a unique philosophy: maintaining taste consistency while adapting to local cultures.
🇺🇸 United States & Hawaii
Immense popularity among American military personnel. Adapted menu with macaroni & cheese for children and generous portions.
🇬🇧 United Kingdom
Premium positioning in London. "Katsu Curry" was already popular, CoCo brings Japanese authenticity.
🇨🇳 China
Successful transformation: Instagram-friendly design, targeting young women, CoCo becomes THE reference for Japanese curry.
🇮🇳 India
The ultimate challenge! 100% adapted menu: vegetarian/non-vegetarian separation, paneer, lamb, no beef or pork.
Global Presence in NumbersGlobal footprint by numbers
Most Important Countries:
The Secret to Global Success
"Same taste everywhere, smart local adaptations" - CoCo Ichibanya proves that a chain can be both globally consistent and locally relevant.
What Makes CoCo Ichibanya Uniqueココイチの独自システム
The "Bloom System" (ブルームシステム)Unique owner training system
🎯 Revolutionary Concept
Unlike traditional franchises, CoCo Ichibanya trains its future owners in-house for 3-6 years before allowing them to open their restaurant.
💰 No Royalties
Owners pay NO percentage on their sales! CoCo Ichibanya earns through the sale of ingredients and materials.
📈 Exceptional Success Rate
Over 90% of Bloom owners continue their business after 10 years - an absolute record in the restaurant industry!
Mass Customization (マス・カスタマイゼーション)Mass customization
🎨 Your Curry, Your Creation
Over 12 billion possible combinations! Each customer creates THEIR unique curry impossible to replicate elsewhere.
🧠 Psychology of Attachment
By creating "their" curry, customers develop a unique emotional attachment that makes them loyal to the brand.
⚡ Great "Neutral" Curry
The base curry is intentionally "characterless" - it serves as a blank canvas for your toppings to shine!
Consistent Quality
Same curry sauce imported from Japan in all global restaurants
Digital Innovation
Official app, QR codes, mobile ordering, partner delivery
Vegetarian Options
Certified vegetarian curry, respectful local adaptations
Haus Partnership
Alliance with Haus Foods to secure the supply chain