Lotteria
ロッテリア
Japanese burgers with unique flavors since 1972
About Lotteria
Lotteria is a unique fast-food chain owned by confectionery giant Lotte. Founded in 1972, it's Japan's oldest burger chain and stands out with its bold creations blending Korean, Japanese and Western influences. Lotteria is famous for its extravagant burgers and flavors impossible to find elsewhere.
🎨 Culinary Innovation
- • Fusion burgers - Creative blends of Asian and Western flavors
- • Limited editions - New burgers every month
- • Korean influences - Connection to Lotte's Korean origins
- • Unique desserts - Integration of Lotte confectionery into the menu
🏢 Lotte Group
Owned by the Lotte conglomerate (confectionery, department stores, hotels), Lotteria benefits from considerable financial power allowing it to experiment without immediate profitability constraints. This creative freedom explains its sometimes surprising but always innovative creations.
🌏 Asian Expansion
With restaurants in Japan, South Korea, China and several Southeast Asian countries, Lotteria adapts its menus to local tastes while keeping its creative DNA. In Japan, about 270 restaurants are mainly located in urban centers and shopping malls.
🎯 Youth Positioning
Lotteria particularly targets young urbanites (15-25 years) with Instagram-friendly burgers, collaborations with popular anime, and quirky marketing campaigns. The chain fully embraces its "fun food" and non-conformist side.
Creative Menu
🍔 Signature Burgers (permanent)
| English name | 日本語 | Description | Price |
|---|---|---|---|
| Classic Burger | クラシックバーガー | Lotteria's basic burger, balanced flavor | ¥390 |
| Teriyaki Burger | テリヤキバーガー | Homemade teriyaki sauce, typically Japanese taste | ¥450 |
| Bulgogi Burger | プルコギバーガー | Korean influence, authentic bulgogi marinade | ¥520 |
| Fried Chicken Burger | フライドチキンバーガー | Crispy fried chicken, optional spicy sauce | ¥480 |
| Fish Burger | フィッシュバーガー | Breaded fish, Japanese tartar sauce | ¥420 |
🌟 Extraordinary Creations (limited editions)
Note: These iconic burgers return periodically or inspire new creations
| English name | 日本語 | Description | Typical price |
|---|---|---|---|
| Tower Burger | タワーバーガー | Giant 7-layer burger, viral culinary challenge | ¥1,200 |
| Ramen Burger | ラーメンバーガー | Bun replaced with fried ramen noodles | ¥680 |
| Kimchi Burger | キムチバーガー | Fermented kimchi, authentic Korean taste | ¥580 |
| Mochi Burger | モチバーガー | Mochi bun, unique and innovative texture | ¥650 |
| Chocolate Burger | チョコレートバーガー | Dessert-burger, surprising sweet innovation | ¥450 |
🍟 Sides & Lotte Desserts
Sides
- • Classic fries - ¥250 (crispy, generous portion)
- • Sweet potato fries - ¥320 (Korean specialty)
- • Chicken nuggets - ¥380 (special sauce included)
- • Onion rings - ¥330 (light batter, very crispy)
- • Corn dogs - ¥290 (Korean street-food influence)
Lotte Desserts
- • Koala no March Shake - ¥420 (Milkshake with iconic cookies)
- • Choco Pie Ice - ¥380 (Ice cream version of Choco Pie)
- • Toppo Sundae - ¥350 (Sundae with Toppo cookies)
- • Ghana Chocolate Cake - ¥450 (Ghana chocolate cake)
- • Seasonal Parfait - ¥520 (Parfait with current Lotte products)
Innovation & Creativity
🎪 Surprising collaborations
Lotteria regularly collaborates with anime, idols, and brands to create themed burgers unique in the world.
- • Anime collaborations - Burgers in the colors of popular characters
- • Seasonal editions - Sakura Burger in spring, Halloween specials
- • Viral challenges - Giant burgers for social media
- • Impossible flavors - Combinations only Lotteria dares to try
🧪 Culinary laboratory
- • Test new flavors every month
- • Customer feedback integrated into development
- • Research on food trends
- • Adaptation of Asian tastes to burgers
📱 Digital marketing
- • "Instagrammable" burgers by design
- • TikTok and YouTube challenges
- • Mobile app with exclusive games
- • Augmented reality for promotions
How to Order
🎯 Traditional ordering
Classic counter service with very detailed visual menus to overcome the language barrier.
- 1. Check the menu screens above the counter
- 2. Point to the image of the desired burger
- 3. Indicate if you want a set menu
- 4. Choose drink and side dish
- 5. Pay and wait for your number
💝 Value sets
- • Value Set - Burger + fries + drink (+¥200)
- • Deluxe Set - Burger + 2 sides + drink (+¥350)
- • Dessert Set - Burger + Lotte dessert + drink (+¥280)
- • Challenge Set - XXL burger + L fries + L drink (+¥450)
🎮 Mobile app
- • Pre-order and payment
- • Games with loyalty points
- • New burger notifications
- • Exclusive discount coupons
🌶️ Taste management
Don't hesitate to ask for "less spicy" or "no kimchi" if you're not used to Korean flavors. Staff are used to requests from foreign tourists.
Essential Information
💡 Tips for Visitors
🍭 Lotte Universe
The Ebi Burger: A World Revolution (1977)
🌍 World's First Shrimp Burger
In 1977, Lotteria revolutionized the global burger industry by creating the world's first Ebi (Shrimp) Burger. This innovation perfectly reflects Japan's island geography and its thousand-year maritime culture.
🕐 McDonald's: 28 Years Behind!
It wasn't until 2005 that McDonald's finally offered a shrimp burger (Ebi Burger in Japan). Lotteria was therefore 28 years ahead of the American giant!
🍤 Technique & Philosophy
🌍 Why Important for International Visitors?
This innovation perfectly illustrates the Japanese art of creative adaptation. Lotteria took a Western concept (the burger) and transformed it with typically Japanese ingredients (tempura shrimp), creating something entirely new that still inspires the world today.
🏮 Cultural Note
Lotteria perfectly illustrates the Japanese approach to innovation: taking a Western concept (the burger) and reinventing it with boldness and creativity. The chain also represents the growing influence of Korean culture in Japan, with its kimchi and bulgogi flavors that appeal to Japanese youth.