Freshness Burger
フレッシュネスバーガー
Japan's premium "Made to Order" burger
Introduction
Freshness Burger is Japan's premium burger chain, founded in 1992 with a simple philosophy: "Made to Order" with 100% fresh ingredients. Unlike traditional fast-food chains, Freshness Burger prioritizes quality over speed, offering burgers prepared to order in a relaxed "casual dining" atmosphere.
🌿 "Freshness" Philosophy
- • Made to Order - Each burger prepared to order
- • Daily fresh ingredients - Vegetables delivered every morning
- • Artisan bread - Buns baked on-site several times a day
- • Premium meat - High-quality Australian and Japanese beef
🎯 Unique positioning
Freshness Burger occupies the "fast-casual" niche, between traditional fast food and classic restaurants. With prices about 50% higher than McDonald's but significantly higher quality, the chain attracts an urban clientele who prioritize quality and freshness.
🏪 Restaurant concept
Freshness Burger restaurants feature a modern and warm design, with comfortable spaces for dining in. The relaxed atmosphere allows you to take your time, contrasting with the "rush" aspect of traditional chains. Many restaurants also offer coffee corners with premium beverages.
🌍 Controlled expansion
With approximately 180 restaurants mainly concentrated in the Kanto region (Tokyo and surroundings), Freshness Burger prioritizes quality over quantity, maintaining high standards rather than rapid expansion.
Menu Signature
🍔 Burgers Signature
| Nom français | 日本語 | Description | Prix |
|---|---|---|---|
| Classic Beef Burger | クラシックビーフバーガー | Le burger signature, bœuf australien frais | ¥580 |
| Freshness Burger | フレッシュネスバーガー | Double steak, légumes croquants du jour | ¥780 |
| The Tower Burger | ザ・タワーバーガー | Burger géant 3 étages, défi gourmand | ¥1,080 |
| Bacon Cheese Deluxe | ベーコンチーズデラックス | Bacon fumé, fromage fondu gourmand | ¥850 |
⭐ Gamme Premium
| Produit | 日本語 | Description | Prix |
|---|---|---|---|
| Wagyu Premium | 和牛プレミアム | Wagyu japonais, luxe absolu | ¥1,480 |
| Salmon Teriyaki | サーモンテリヤキ | Saumon grillé, sauce teriyaki maison | ¥950 |
| Avocado Veggie | アボカドベジー | Galette végétale, avocat frais | ¥780 |
🍟 Accompagnements & Boissons
Accompagnements
- • Frites fraîches - ¥280 (fraîches, coupées sur place)
- • Sweet Potato Fries - ¥320 (option plus saine)
- • Onion Rings - ¥350 (rondelles d'oignon croustillantes)
- • Side Salad - ¥380 (légumes biologiques)
- • Seasonal Soup - ¥280 (recette changeante)
Boissons premium
- • Café premium - ¥320 (grains sélectionnés)
- • Thé japonais - ¥280 (infusion longue)
- • Smoothies - ¥450 (5 parfums)
- • Jus locaux - ¥480 (sélection locale)
- • Sodas artisanaux - ¥320 (sans conservateurs)
Le Concept "Made to Order"
⏱️ Temps d'attente
Contrairement au fast-food traditionnel, comptez 8-12 minutes d'attente pour recevoir votre commande fraîchement préparée.
- 1. Commande prise et numéro attribué
- 2. Préparation immédiate en cuisine
- 3. Cuisson du steak à la plancha
- 4. Assemblage avec légumes frais du jour
- 5. Service à table ou comptoir
🥩 Qualité de la viande
- • Bœuf australien grain-fed exclusivement
- • Steaks formés à la main, jamais congelés
- • Cuisson à la plancha pour préserver les jus
- • Assaisonnement au moment de la cuisson
🥬 Fraîcheur quotidienne
- • Légumes livrés chaque matin
- • Pain cuit sur place toutes les 4 heures
- • Sauces préparées quotidiennement
- • Aucun conservateur ou additif artificiel
How to Order
🗣️ Counter Ordering
Traditional service with English-speaking staff in most restaurants.
- 1. Approach the order counter
- 2. Consult the illustrated menu above
- 3. Indicate your choice (name or pointing)
- 4. Specify if set menu or burger only
- 5. Choose drink and side
- 6. Pay and receive your number
💰 Price Options
- • Burger only - From ¥580
- • Set menu - +¥350 (fries + drink)
- • Premium upgrade - +¥150 (special side)
- • Full meal - ¥900-1,200 on average
🍔 Customization
- • Meat doneness (rare to well-done)
- • Add/remove ingredients
- • Custom sauce
- • Special bun option (+¥50)
🌱 Vegetarian Options
Freshness Burger offers several vegetarian options: Avocado Burger, Mushroom Swiss Burger, and Veggie Deluxe Burger with homemade vegetable patty. All sauces and sides can be adapted.
Essential Information
💡 Tips for Visitors
📊 Vs Competition
🏮 Cultural Note
Freshness Burger represents the Japanese adaptation of the American "fast-casual" concept. The chain has successfully created a perfect balance between the speed expected of a fast-food and the quality sought by Japanese consumers, always prioritizing freshness and attentive service.