Torikizoku
鳥貴族
The unique-price yakitori izakaya since 1985
Introduction
Torikizoku (鳥貴族, literally "Bird Nobility") is an izakaya chain specializing in yakitori that revolutionizes the traditional concept with its unique pricing system at ¥327 per dish(tax included). Founded in 1985 in Osaka, this chain has over 600 restaurants in Japan and establishes itself as an accessible alternative to traditional izakaya.
🎯 Revolutionary concept
- • Unique price - All dishes and drinks at ¥327 (tax included)
- • Total transparency - No surprises on the bill
- • Consistent quality - High standards despite the prices
- • Relaxed atmosphere - Accessible to all budgets
🏭 Vertical integration strategy
Torikizoku controls its entire supply chain, from chicken breeding to restaurant service. This integration allows maintaining quality while offering extremely competitive prices. The company raises its own chickens according to strict standards and manages its own cutting centers.
🍗 Yakitori specialty
Unlike traditional izakaya that offer a varied menu, Torikizoku focuses exclusively on chicken in all its forms: traditional yakitori, karaage, chicken salads, and original dishes. This specialization allows unmatched expertise and efficiency.
🌟 Social phenomenon
Torikizoku has become a social phenomenon in Japan, particularly appreciated by students, young workers and families. The chain democratizes access to izakaya, traditionally perceived as expensive, and creates a new culture of going out with friends or colleagues.
📈 Strategic expansion
Present in all major Japanese cities, Torikizoku continues its expansion with regular openings. Each restaurant follows a standardized format guaranteeing the same experience throughout Japan. The chain is also testing international markets with openings in Asia.
Unique Price Menu
💴 Unique price: ¥327 (tax included)
All dishes and drinks are the same price. This revolutionary simplicity eliminates budget stress and allows you to fully enjoy the izakaya experience.
🔥 Yakitori (Grilled Items)
| English Name | 日本語 | Description | Price |
|---|---|---|---|
| Momo (Thigh) | もも | Juicy chicken thigh, the most popular | ¥327 |
| Mune (Breast) | むね | Lean chicken breast, light and healthy | ¥327 |
| Tsukune | つくね | Chicken meatballs with sweet tare sauce | ¥327 |
| Kawa (Skin) | かわ | Crispy chicken skin, rich texture | ¥327 |
| Tebasaki (Wings) | 手羽先 | Grilled chicken wings with spicy seasoning | ¥327 |
| Negima | ねぎま | Chicken and green onion alternating skewer | ¥327 |
🍤 Fried & Cooked Dishes
Signature dishes
- • Karaage - Japanese fried chicken, crispy and juicy
- • Teba Gyoza - Unique chicken wing gyoza creation
- • Chicken Nanban - Southern Japanese specialty with tartar
- • Oyakodon - Chicken and egg rice bowl
- • Tori Katsu - Breaded chicken cutlet
Sides & Salads
- • Edamame - Boiled soybeans, classic appetizer
- • Potato Salad - Japanese-style creamy salad
- • Chicken Caesar Salad - Fresh with grilled chicken
- • Kimchi - Spicy fermented cabbage
- • Tofu Salad - Light and healthy option
🍻 Drinks (All ¥327)
Alcohol
- • Draft beer
- • Japanese sake
- • Shochu (potato/rice)
- • Highball (whiskey soda)
- • Chu-Hi (flavored alcohol)
- • Wine (red/white)
Non-alcohol
- • Soft drinks
- • Japanese tea
- • Coffee
- • Fruit juices
- • Mineral water
Specialties
- • House cocktails
- • Seasonal fruit sours
- • Creative mocktails
- • Traditional hot tea
Atmosphere & Experience
🎌 Authentic atmosphere
Torikizoku recreates the traditional izakaya atmosphere with warm Japanese decor, lanterns, and the characteristic smell of charcoal grilling.
- • Yakitori counter - View of cooks in action
- • Friendly tables - Perfect for groups
- • Sound atmosphere - Lively discussions, vibrant atmosphere
- • Energetic service - "Irasshaimase!" traditional welcome
👥 Typical clientele
- • Groups of friends after work
- • Students for economical outings
- • Families on weekends
- • Couples for a casual meal
- • Colleagues for nomikai (company parties)
⏰ Peak times
- • Afternoon: families and friend groups
- • 6-8 PM: worker peak
- • Evening: festive and relaxed atmosphere
- • Weekend: calmer, varied clientele
- • Holiday periods: reservations recommended
🍻 Modern izakaya
Torikizoku modernizes the traditional izakaya concept while keeping the friendly spirit and removing financial barriers. It's the ideal place to discover Japanese izakaya culture without budget stress.
Practical Guide
📝 How to order
- 1. Free seating (except reservations)
- 2. Order verbally or by pointing at the menu
- 3. Everything is ¥327, easy mental calculation
- 4. Successive orders possible
- 5. Payment at the end of the meal
🎯 Recommended order (beginner)
- • Momo yakitori - Must-try (¥327)
- • Karaage - Safe choice (¥327)
- • Edamame - Classic appetizer (¥327)
- • Draft beer - Perfect drink (¥327)
- Total: ¥1,308 to discover the essentials
🌟 Gourmet selection
- • Tsukune - Signature meatballs (¥327)
- • Teba gyoza - Unique creation (¥327)
- • Chicken nanban - Refined specialty (¥327)
- • Japanese sake - Perfect pairing (¥327)
- Total: ¥1,308 for the complete experience
💡 Budget tips
- • Fixed price - Predictable and controlled budget
- • Sharing dishes - Ideal for trying several specialties
- • No happy hour - Same price all day
- • Average cost - ¥2,000-3,000 per person for a complete meal
Essential Information
💡 Tips for International Visitors
📊 Vs other izakaya
🏮 Cultural Note
Torikizoku has democratized izakaya culture in Japan, making it accessible to all social classes. It's where Japanese people learn to appreciate yakitori and izakaya atmosphere without the intimidation factor of high-end establishments. A true social revolution through food.