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Gyūdon

牛丼

The iconic Japanese dish: a bowl of rice topped with thin beef slices simmered in sweet sauce. Fast, affordable and delicious.

Price: ¥300-800FastFilling

What is Gyūdon?

Gyūdon (牛丼) consists of thin beef slices and onions simmered in a sauce based on soy sauce, mirin, sake and sugar, served over a bowl of hot white rice.

Born in the late 19th century, this dish has become a symbol of Japanese fast food, appreciated for its simplicity, affordable price and comforting flavor.

Popular Gyūdon Variations

Image: Gyūdon (Regular)

Gyūdon (Regular)

牛丼Gyūdon

The classic gyūdon: rice bowl topped with thin beef slices simmered in sweet-savory sauce based on soy sauce, mirin and sugar.

¥300-400約650kcal
Image: Gyūdon Large (大盛)

Gyūdon Large (大盛)

牛丼大盛Gyūdon Ōmori

Large version of classic gyūdon with more rice and meat.

¥450-550約850kcal
Image: Cheese Gyūdon

Cheese Gyūdon

チーズ牛丼Chīzu Gyūdon

Gyūdon topped with melted cheese, creating a savory blend between Japanese tradition and Western influence.

¥450-600約750kcal

Major Gyūdon Chains

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Yoshinoya

吉野家

THE ORIGINAL! Founded in 1899 at Nihonbashi fish market, creator of modern gyūdon.

Specialties:

Original Gyūdon, Yakiniku Don, Curry Gyūdon, Custom toppings

Price: ¥468 (regular) - ¥700+
Stores: 1,261 restaurants in Japan + International
Ordering: Iconic U-shaped counter + Vending machines in some stores
Founded: 1899 (125+ years of history, survived BSE crisis (2004-2006))

Unique features:

'Umai, Yasui, Hayai' philosoph...USA imported meat ('Japan Spec...Secret sauce with white wine a...
Vegetarian: Limited (some curry options)
View details →
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Sukiya

すき家

Leader in number of stores (1,942+), specializing in diversity and family accessibility.

Specialties:

Mega Gyūdon, Cheese Gyūdon, Kimchi Gyūdon, Dessert menu

Price: ¥400 (regular) - ¥800+
Stores: 1,942 restaurants (market leader)
Ordering: Counter ordering + Drive-through
Founded: 1982 (Rapid expansion, focus on innovation and diversity)

Unique features:

Largest store network in JapanStrong presence in suburbs and...Most diverse menu (toppings, d...
Vegetarian: Vegetarian options available
View details →
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Matsuya

松屋

The innovator! Calls their dishes 'Gyūmeshi' and stands out with bold creations.

Specialties:

Gyūmeshi (牛めし), Hamburger Steak, 'World Flavors' menu, Curry

Price: ¥400 (regular) - ¥1000+ (premium dishes)
Stores: 986 restaurants
Ordering: Vending machine (pioneer)
Founded: 1966 (Creative challenger pushing fast-food boundaries)

Unique features:

Free miso with meals when dini...Unique term 'Gyūmeshi' instead...Constant innovator (bold limit...
Vegetarian: Vegetarian curry and various options
View details →
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Nakau

なか卯

The unique specialist combining gyūdon and fresh udon. Family quality and innovation since 1969.

Specialties:

親子丼 (Oyako-don), 牛丼 (Gyū-don), うどん (Fresh Udon), 定食 (Complete sets), 天丼 (Ten-don)

Price: ¥490 (regular) - ¥800+ (sets)
Stores: 460+ restaurants
Ordering: Vending machine + Counter ordering
Founded: 1969 (55 years of innovation in fast-food and family quality fusion)

Unique features:

Unique fusion of gyūdon + udon...Udon prepared fresh in each re...Authentic dashi broth with kat...
Vegetarian: Udon with vegetable dashi available
View details →

Tips for Ordering Gyūdon

🎫 Ordering Method

  • • Most chains use vending machines
  • • Select size: 並盛 (regular), 大盛 (large), 特盛 (extra large)
  • • Pay with cash or IC card
  • • Hand the ticket to the counter

🥗 Customization Options

  • • つゆだく (Tsuyu-daku): extra sauce
  • • つゆ抜き (Tsuyu-nuki): no sauce
  • • ねぎだく (Negi-daku): extra green onions
  • • 玉ねぎ抜き (Tamanegi-nuki): no onions

The History of Gyūdon: From Fish Market to National Phenomenon牛丼の歴史と哲学

1899: Birth of a Legend伝説の始まり

Nihonbashi Market: The history of modern gyūdon begins in 1899 when Matsuda Eikichi opens the first Yoshinoya at the Nihonbashi fish market, Tokyo. Market workers needed a quick, tasty and affordable meal.

Revolutionary Innovation: Matsuda adapts traditional "gyūmeshi" to the specific needs of market workers: speed, consistent quality, accessible price. This philosophy becomes the foundation of Japanese fast food.

From Nihonbashi to Tsukiji: After the Great Earthquake of 1923, Yoshinoya follows the market to Tsukiji in 1926. This loyalty to market customers forges the DNA of modern gyūdon.

The "Umai, Yasui, Hayai" Philosophyうまい、やすい、はやい

うまい (Umai) - Delicious

Quality "Japan Spec" meat, secret sauce with white wine and ginger, "継ぎ足し" (continuous addition) cooking method to develop flavors

やすい (Yasui) - Affordable

Cost optimization through operational efficiency, direct partnerships with American producers

はやい (Hayai) - Fast

Revolutionary U-shaped counter, meat sliced to precisely 1.3mm, 47-hole ladle for optimal service

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Industrial Revolution

Gyūdon was born during Japan's modernization, symbolizing the adaptation of traditional cuisine to the needs of the industrial era.

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Salaryman Culture

Becomes the symbol of the Japanese worker's meal - fast, nourishing, and adapted to the frantic pace of modern urban life.

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Global Phenomenon

From humble origins in Nihonbashi, gyūdon is exported worldwide, becoming an ambassador of Japanese cuisine.

The BSE Crisis: Trial and Renaissance (2004-2006)

When American beef imports were banned, Yoshinoya chose to stop selling gyūdon rather than compromise quality. This heroic decision paradoxically strengthened consumer confidence.

Lesson: Integrity and quality before profit - a philosophy that distinguishes true Japanese brands.

Technical Secrets of Perfect Gyūdon牛丼の技術的秘密

Science of Meat肉の科学

🥩 Beef Selection

Cut: Short Plate (バラ肉) - optimal 6:4 ratio between red meat and fat
Origin: Grain-fed North American beef ("Japan Spec" standard)
Thickness: Precisely 1.3mm - not too thin (tears), not too thick (hard to chew)

⏱️ Aging Process

Thawing: 14 days of slow aging in factory
Effect: Protein breakdown into amino acids (umami)
Result: Tender texture and developed deep flavor

🍯 Secret Sauce

Base: Soy sauce, mirin, sugar, white wine, ginger
"継ぎ足し" Method: Continuous addition during cooking
Evolution: Each restaurant develops its own complexity

Operational Revolution運営革命

🔄 U-Shaped Counter

Innovation: Revolutionary design to maximize efficiency
Advantage: One employee can serve multiple customers simultaneously
Impact: Reduced waiting times and operational costs

🥄 Technical Ladle

Design: 47 precisely positioned holes
Function: Perfect meat/sauce ratio in single portion
Result: Absolute consistency and ultra-fast service

📊 Continuous Optimization

Goal: Serve gyūdon in less than 30 seconds
Method: Standardization of every gesture and movement
Evolution: Constant adaptation based on customer feedback

Express Service

From order to service: less than 30 seconds thanks to total optimization

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Scientific Precision

Every element measured to the millimeter for consistent experience

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Absolute Quality

Standards so strict that Yoshinoya preferred to stop sales during BSE crisis

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Global Influence

The gyūdon model has inspired the global fast-food industry