Sushiro
スシロー | すしろー
The undisputed #1 in kaiten-zushi for 8 years
The Essential Sushi Experience in Japan
For our international visitors
"Japan's culinary beauty offers countless dining experiences, but none is as iconic, fun and accessible as 'kaiten-zushi' (conveyor belt sushi). At the top of this popular culture stands a name every Japanese knows: Sushiro."
More than just a restaurant chain, Sushiro has been the absolute leader of kaiten-zushi since 2011, embodying a revolution that democratized access to quality sushi. This unique experience transforms a simple meal into immersion in the dynamic and modern face of Japanese food culture.
The Sushiro Philosophy - More than a Slogan
"美味い寿司を、腹一杯。うまい寿司で、心一杯。"
"Delicious sushi to satisfaction. Delicious sushi to fill the heart."
This mission embodies Sushiro's ability to transform a simple meal into a moment of joy and deep satisfaction, offering surprising quality at a price accessible to all.
For those accustomed to Western sushi prices, Sushiro reveals that high quality and freshness can harmonize with democratic prices and shared pleasure. This philosophy makes each visit a discovery of modern Japanese culinary art in its purest and most accessible form.
The "こだわり" (Kodawari) Philosophy - The Obsession with Perfection
The Japanese word "こだわり" (Kodawari) is difficult to translate directly. It expresses an unwavering attitude of pursuing perfection in the smallest details, a constructive obsession that forms the foundation of Sushiro's quality and success.
🏭 2004: The Anti-Central Revolution
Historic decision: While all major chains were centralizing their production to reduce costs, Sushiro took the opposite bet by completely eliminating its central kitchens.
🐟 In-Store Cutting and Preparation
All crucial operations - fish cutting, fillet preparation, sushi assembly - are now done directly in each restaurant. Result: maximum freshness and sushi prepared just before service.
⚖️ Complexity vs Quality
This approach is operationally more complex and costly, but it allows Sushiro to claim authentic freshness and create a decisive competitive advantage in consumers' minds.
💡 2002: World Technological Innovation
World first: Sushiro develops the "Integrated Kaiten-Zushi Management System" - revolutionary technology that transforms freshness management.
🔧 Smart IC Chips
Each sushi plate contains an IC chip that tracks its journey in real time on the conveyor belt. As soon as a plate exceeds a defined distance (example: 350 meters), it is automatically removed from the circuit and eliminated.
🎯 Absolute Freshness Guarantee
This technology eliminates all uncertainty: customers only receive the freshest products, transforming a potential logistical nightmare into an unbeatable quality advantage.
🧼 Rigorous Hygiene: Beyond Necessity
✋ Hand Washing Protocol
Before entering the kitchen, each employee must wash their hands 2 times: wrists, palms, backs of hands, fingers and nails, 10 times each areawith 2 different soaps (cleaning and disinfection). The process is supervised and recorded.
🏭 Supplier Audits
Before any partnership, Sushiro audits the processing plants of its potential suppliers with a 200-point checklist covering operations, ingredient management and hygiene conditions.
📋 Daily Controls
More than 70 daily control points in each restaurant: employee health, refrigerator temperatures, expiration dates, utensil disinfection. Complete audit every 3 months by specialized teams.
🎯 The Four Pillars of Perfect Taste
🍚 Shari (Sushi Rice)
High-quality Japanese rice, grown according to Sushiro specifications, cooked perfectly in each restaurant to guarantee ideal temperature and texture.
🌿 Wasabi
Exclusive blend of "hon-wasabi" from Hokkaido and Western horseradish, dosed for perfect balance between spiciness and aroma.
🥢 Soy Sauce
Soy sauce specially brewed for Sushiro, designed to enhance sushi flavors without masking them.
🍵 Green Tea
100% Japanese tea powder available free at every table, refreshing the palate between each bite.
Step-by-Step Practical Guide
First visit to Sushiro? This detailed guide transforms apprehension of the unknown into confident mastery of the experience. Follow these steps to fully enjoy your Japanese culinary adventure.
📱 Step 1: Avoid the Queue - Smart Reservation System
Sushiro App (Recommended)
2 options: "Now" (virtual ticket + estimated wait time) or "Later" (reservation up to 1 month in advance). Multilingual interface available.
LINE Mini-App
For LINE users: same features without additional download.
Takeout Order
Pre-order and payment via app, quick pickup in store.
🏪 Step 2: Arrival and Setup
Automated Check-in
With reservation: Enter your number on the multilingual reception terminal.Warning: arrive within 30 minutes, otherwise automatic cancellation.
Without Reservation
Take a ticket at the same terminal and wait. Wait time displayed in real time.
🎮 Step 3: Master the Art of Ordering
Multilingual Touch Tablet
Interface in Japanese, English, Korean, Chinese. HD photos facilitate selection.Tip: even children become experts!
"Dijiro" - Recent Store Innovation
Dynamic screens above the belt: order directly by touching the sushi animations that scroll by!
🚄 Step 4: Understanding the Double-Rail System
Lower Rail: Free Selection
Standard sushi in continuous rotation. Take what appeals to you as it passes!
Upper Rail: "Express Lane"
Your "personal train": your specific orders arrive directly at your table via this dedicated rail.
💳 Step 5: Futuristic Payment
Automatic Counting
Image recognition cameras automatically count your plates by color. Real-time calculation!
Self-Service Terminal
Call server via tablet → receive card/barcode → pay at terminal (cash, international card, Japanese mobile payment).
💡 Pro Tip
First time? Watch other customers for a few minutes. The system is so intuitive that you'll quickly master all the gestures!
Sushiro's Culinary Universe: Much More than Sushi
With more than 100 varieties permanently and seasonal campaigns that constantly renew the offering, Sushiro transcends the traditional definition of sushi to become a complete and evolving culinary adventure.
🎨 Understanding the Color Pricing System
80+ basic varieties
Superior quality
"Takumi" series
Limited editions
🏆 The Unmissable Champions
🐟 Maguro (Tuna) - Absolute #1
Secret: only the "Tenmi" part of large Mebachimaguro. Without tendons, maximum umami concentration. The standard that defined Sushiro's success.
🐟 Hamachi (Yellowtail) - #2 in Sales
Farming in partner pools, morning slaughter, in-store preparation. Melting texture and exceptional freshness guaranteed.
🍣 Ebi Avocado - Historic Innovation
Created by Sushiro in 2004! Perfectly poached shrimp, creamy avocado, special mayonnaise. The innovation that democratized creative sushi.
🍳 Tamago - 6-Layer Perfection
While the standard is 5 layers, Sushiro makes 6 for aunique ultra-soft texture. A detail that makes the difference.
🥩 Revolution: The Era of Niku-Zushi
Sushiro revolutionized the very concept of sushi by introducing "niku-zushi" (meat sushi), breaking conventions to create a new culinary category.
🔥 Grilled Beef Kalbi
Secret yakiniku sauce, mastered cooking. The sushi that converted fish skeptics!
🍖 Chashu (Braised Pork)
Technique borrowed from ramen: pork braised for hours in secret broth to perfect tenderness.
🍜 The Side Dish Empire
🥢 Restaurant-Level Ramen
Sea Bream Broth Ramen: staff's #1 recommendation. Sea bream bones (used for sushi) boiled with clams and chicken broth. Zero waste, specialized restaurant taste.
🍤 "Potero" Fries - Social Phenomenon
Affectionately nicknamed by fans. Ordered on demand, always ultra-crispy. Simple but perfect.
🍜 Chawanmushi - #1 Side Dish
2.07 million portions sold per year! Bonito, kombu and Japanese mackerel broth. Steam cooked individually in each restaurant.
🍰 "Sushiro Café-bu" - The Dessert Revolution
Mission: "Prevent customers from going to konbini after the meal". Since 2017, a team of pastry chefs trained in luxury hotels develops desserts worthy of Parisian tea salons.
🔥 Catalana Ice Brûlée - Absolute Star
Surface caramelized with torch on order. Perfect contrast: crispy caramel + creamy ice cream.
🎂 Hokkaido Mille-Crêpes
Hokkaido fresh cream, glazed strawberries, Parisian café presentation. Unexpected sophistication in a kaiten-zushi!
🎪 The Art of Limited Campaigns
Sushiro Day: once a year, premium bluefin tuna at exceptional prices.Ramen collabs: partnerships with cult restaurants.GODIVA: premium signed chocolates. Anime: collaborations with Haikyu!!, Sanrio to attract all audiences.
💡 Tip: check the app before your visit for current surprises!
Cultural and Practical Guide for International Visitors
🎌 Japanese Sushi Etiquette
🥢 The Golden Rule of Soy Sauce
Dip the FISH, never the rice! Rice absorbs too much sauce, masks the fish flavor and makes the sushi fall apart. For gunkan ("boat" sushi), use ginger as a brush.
🌸 Gari (Pickled Ginger) - Your Ally
These pink/white slices are eaten BETWEEN different sushi, not as a topping on them. They cleanse the palate and have an antibacterial effect. Perfect for moving from fatty fish to lean fish!
🍵 The Art of Green Tea
Free service at every table! Put 1-2 spoons of powder in your cup, add a little hot water, mix to avoid lumps, then fill.Free and unlimited!
⚠️ Absolute Rule
A plate taken from the belt = your property! Even taken by mistake, NEVER put it back in circulation. It's considered extremely rude and dangerous for hygiene.
💡 Essential Practical Questions
🌐 Language barrier: really a problem?
Absolutely not! Multilingual tablets (English guaranteed), HD photos for everything. The system is designed to be entirely visual and intuitive. Even 5-year-old children manage perfectly!
👨👩👧👦 Sushiro with family: good idea?
It's THE typical Japanese family restaurant!Children fascinated by the "sushi train", special kids menus, free toys, options for picky eaters (tamagoyaki, inari, niku-sushi).Relaxed atmosphere, no protocol stress.
🐟 Real vegetarian/vegan options?
Yes, but be vigilant: kappa-maki (cucumber), natto-maki (fermented soy), inari (sweet tofu), avocado, vegetable tempura.Warning: broths often fish-based, possible cross-contamination. Sushiro is developing plant-based options for Expo 2025.
⏱️ How much time to plan?
45-90 minutes depending on your style. No rush! Some families spend 2 hours exploring and playing, other pros finish in 30 minutes. You manage your pace.
💳 Payments accepted for tourists?
Very wide acceptance: cash (always safe), Visa/Mastercard/AMEX international, contactless, Japanese mobile payments. Self-service terminals very simple.Avoid transportation IC cards (Suica, etc.).
🍣 Does the quality really justify these low prices?
That's all Sushiro's genius! Huge volumes + technology + eliminating intermediaries = consistent quality at democratic prices. The "Tenmi" tuna at 120¥ rivals Parisian sushi at 8€.Economic revolution without taste compromise.
🏛️ A Bit of History: The Invention of Kaiten-Zushi
🍺 Brewery Inspiration
1958, Osaka: Yoshiaki Shiraishi, owner of the small restaurant "Genroku Sushi", faces a labor shortage. During a visit to Asahi Beer factory, he observes bottles moving on a conveyor belt... The eureka moment!
1970, Osaka Expo: Kaiten-zushi becomes a world phenomenon. What was a local solution becomes cultural revolution exported worldwide.
⚖️ Sushiro vs Competition: Who to Choose?
🏆 Sushiro: The Technological Champion
Best freshness (in-store cooking), cutting-edge tech, tea salon level desserts, creative campaigns. For the complete experience and consistent quality.
🎮 Kura Sushi: The Playful
"Bikkura Pon!" system (game every 5 plates), "no additives" concept.Perfect for families with young children.
🍴 Hama Sushi: The Customizable
Variety of soy sauces at table, ultra-competitive prices.For taste experimenters.
🎌 Final Message to International Visitors
Sushiro is not just a restaurant, it's an initiation into modern Japanese culture.You'll discover how Japan fuses millennial tradition and technological innovation, how quality can rhyme with accessibility, and how efficiency can create conviviality.A cultural as much as culinary experience!
Practical Information
Average Prices
Our Evaluation
Kaiten-zushi excellence in its most accomplished form.Sushiro embodies the perfect fusion between Japanese culinary tradition and technological innovation.#1 since 2011 thanks to one obsession: absolute quality at democratic prices. An experience that redefines your vision of sushi and Japanese service.
🎯 Recommended for: First kaiten-zushi discovery, families, innovation enthusiasts, controlled budget without quality compromise.