Ikinari Steak
いきなりステーキ
Standing Steak Revolution - Japanese Gastronomic Innovation
Pioneer of Standing Steak
Since 2013, Ikinari Steak has revolutionized the global industry by democratizing premium steaks through its innovative world-unique "standing style" concept.
🚀 The Standing Steak Revolution
⚡ Birth of Innovation (2013)
Ikinari Steak was born from a revolutionary idea: "What if we could eat premium steak standing up, quickly, without sacrificing quality?" A total disruption of the steakhouse industry.
Founder Kunio Ichinose wanted to democratize luxury: exceptional meat at accessible prices through operational efficiency of standing service.
🎯 Standing Philosophy
Mission: "Premium steak for everyone, now". Eliminate the superfluous (table service, luxury decor) to focus on the essential: the meat.
- • Efficiency: Ultra-fast standing service
- • Quality: Premium meat unchanged
- • Accessibility: Democratized prices
- • Innovation: Completely new experience
🥩 Premium Standing Steak Menu
🥩 Signature Steaks
レギュラーステーキ
200g: ¥1,500~
Premium steaks by weight: choose your portion, perfect cooking, tender and flavorful meat.
� Premium Wagyu
和牛プレミアム
150g: ¥3,500~
Authentic Japanese Wagyu: exceptional melt-in-mouth texture, perfect marbling, ultimate gastronomic experience.
🍽️ Sets & Sides
セット＆サイド
+¥300~
Side dishes and complete sets to enhance your standing steak experience.
⚖️ Weight-Based Ordering System
Standard Weights:
- • 200g - Standard portion, perfect for first try
- • 300g - Generous, for experienced enthusiasts
- • 450g - XXL, big appetite or sharing
- • Custom - Choose your exact portion
Price per Gram:
- • Chuck Eye: ~¥6/gram (economical)
- • Ribeye: ~¥9/gram (balanced)
- • Sirloin: ~¥8/gram (premium)
- • Wagyu: ¥25-35/gram (ultra-premium)
⚡ The Revolutionary Standing Experience
🏃♂️ Ultra-Fast Service
Order, pay, eat in less than 10 minutes. Japanese efficiency applied to premium steakhouse.
- • Order: 1 minute at counter
- • Cooking: 3-5 minutes depending on thickness
- • Service: Immediate after cooking
- • Dining: Standing at counter
🎯 Technical Precision
Cooking mastered to the degree, selected meat, minimal seasoning to reveal natural flavors.
💰 Revolutionary Prices
Elimination of traditional service costs enables prices 30-50% lower than classic steakhouses.
🎯 Standing Steak Masterclass Guide
📋 Experience Steps
Entry & Order
Welcome, concept presentation, choose weight/cooking
Weighing & Payment
Meat weighed in front of you, price calculated, immediate payment
Express Cooking
Visible cooking, timer, absolute precision
Standing Dining
Service at counter, immediate optimal tasting
💡 Expert Tips
- 🥩First time: 200g Ribeye Medium Rare
- ⚖️Weight: 200g = normal restaurant portion
- 🔥Cooking: Medium Rare universally recommended
- ⏰Timing: Avoid 12pm-2pm and 7pm-9pm
� Dietary Requirements & Ikinari Steak
❌ Vegetarian/Vegan
Not suitable: concept entirely centered on meat. Very limited vegetable side dishes only.
🐷 No Pork/Halal
Excellent choice: 100% focus on beef. No halal certification but pure beef meat.
⚠️ Allergies
Ultra-simple menu makes allergy management easy. Transparent ingredients, visible preparation.
🌍 Ikinari Steak's Global Impact
🚀 Industrial Revolution
Ikinari Steak proved you can disrupt a century-old industry by reinventing the rules: standing vs seated, speed vs leisure, accessible vs elitist.
- • Disruption: New steakhouse paradigm
- • Export: Concept copied worldwide
- • Democratization: Luxury accessible to all
💎 Japanese Genius
Perfect application of Japanese philosophy: eliminate waste (muda), maximize added value, perfect the essential until excellence.
- • Efficiency: Zero operational waste
- • Focus: Excellence on essentials
- • Innovation: Completely rethink experience
⚡ "Ikinari Steak: When Japanese Innovation Revolutionizes the World"
By completely reinventing the steakhouse experience, Ikinari Steak demonstrated the power of Japanese innovation applied to a Western tradition, creating something entirely new.