Gusto
ガスト | がすと
Japan's most popular family restaurant
Overview
Gusto (ガスト) is THE reference family restaurant (famiresu) chain in Japan, with over 1,300 establishments throughout the archipelago. Launched in 1970 by the Skylark group, Gusto perfectly embodies the Japanese concept of a family restaurant: accessibility, variety, and impeccable service available 24/7 in many establishments.
🏆 Undisputed leader of famiresu
- • 1,300+ restaurants - Presence throughout Japan
- • 24/7 - Most establishments are open continuously
- • Giant menu - Over 200 different dishes available
- • Affordable prices - Full meal from ¥500
🎯 Revolutionary Concept
Gusto revolutionized Japanese dining by importing the American "family restaurant" concept while adapting it to Japanese tastes. This fusion created a unique format: a restaurant where the whole family can eat together, everyone finding something they like, at any time of day.
🔧 Technological Innovation
Gusto is a pioneer in the use of technology in Japanese restaurants. Robot waiters, tablet ordering, automated delivery systems: the chain invests heavily in innovation to maintain low prices and efficient service.
🌏 Culinary Diversity
The Gusto menu is a true world tour: traditional Japanese cuisine, adapted Western dishes, Asian specialties, desserts, and even an unlimited salad bar. This diversity allows satisfying all tastes and all ages within the same family.
💫 Unique Social Experience
More than just a restaurant, Gusto has become an important place for socialization in Japanese society: a meeting place for teenagers, a workspace for students, a nocturnal refuge for salarymen, and of course a family restaurant on weekends.
Complete Gusto Menu
🗂️ Menu Structure (200+ dishes)
⭐ Popular Signature Dishes
| Name | Category | Description | Price |
|---|---|---|---|
| Cheese In Hamburg | Western | Signature hamburger with melted cheese core | ¥799 |
| Karaage Chicken | Japanese | Japanese fried chicken, extra crispy | ¥549 |
| Beef Steak Garlic | Western | Beef steak with garlic sauce | ¥999 |
| Yakitori Don | Japanese | Rice bowl with teriyaki chicken skewers | ¥649 |
| Margherita Pizza | Italian | Classic pizza, thin crispy crust | ¥699 |
🕐 Menu by Time of Day
🌅 Breakfast (5 AM - 11 AM)
- • Morning Set - ¥399 (eggs, toast, coffee)
- • Pancake Set - ¥499 (3 pancakes, syrup, butter)
- • Japanese Morning - ¥549 (rice, miso, grilled fish)
- • Sandwich Morning - ¥449 (sandwich + salad + coffee)
🌙 Late Night (10 PM - 5 AM)
- • Midnight Ramen - ¥649 (ramen + gyoza)
- • Curry Rice - ¥549 (available 24/7)
- • Fried Rice - ¥599 (homemade fried rice)
- • Study Set - ¥399 (snack + unlimited drink)
🥗 Salad & Drink Bar
🌿 Unlimited Salad Bar
- • 15+ fresh daily vegetables
- • 8 sauces and dressings
- • Seasonal fruits
- • Corn, olives, grated cheese
- • Alone: ¥599 (unlimited)
- • + dish: ¥299 (supplement)
- • + drinks: ¥199 (supplement)
- • Children: ¥299 (up to 12 years old)
🥤 Drink Bar
- • Coffee (8 varieties)
- • Hot and iced teas
- • Sodas and juices (20+ flavors)
- • Hot chocolates
- • Price: ¥329 unlimited
🍨 Popular Desserts
- • Fruit parfait - ¥449
- • Chocolate Volcano - ¥399
- • Pancake Tower - ¥599
- • Ice Cream Sundae - ¥349
Technological Innovation
🤖 Robot Waiters "Bellabot"
Gusto has been deploying autonomous robots for dish delivery since 2020
- • Autonomous navigation between tables
- • Voice recognition for customer interaction
- • Capacity to carry 4 trays simultaneously
- • 30% reduction in waiting times
📱 Digital Ordering
- • Touchscreen tablets at each table
- • Interactive menu with detailed photos
- • Real-time dish customization
- • Direct payment at table
🏭 Automated Kitchen
- • Automatic frying system
- • Programmable grills
- • AI temperature control
- • Full ingredient traceability
How to Best Use Gusto
💡 Optimization Strategies
- • Order dishes to share
- • Salad bar for picky eaters
- • Combo sets to save money
- • Happy hour 2 PM - 5 PM (reduced prices)
- • Drink bar + small dish = perfect base
- • Free WiFi in all restaurants
- • Power outlets available
- • Quiet atmosphere during the day
⏰ Best Times
- Breakfast: 7 AM - 9 AM (quiet, fast service)
- Lunch: 11:30 AM - 2 PM (many sets)
- Study: 2 PM - 6 PM (quiet, drink bar)
- Family Dinner: 6 PM - 9 PM (lively atmosphere)
- Late night: 10 PM - 2 AM (special menu)
💰 Possible Savings
- Happy Hour: -30% on certain dishes
- Combo sets: -20% vs separate dishes
- Mobile App: Exclusive coupons
- Loyalty card: Points = free meals
Gusto as a Social Phenomenon
👨👩👧👦 Family Gathering Place
- Weekends: Essential family brunch
- Birthdays: Desserts and relaxed atmosphere
- Generations: Menu for all ages
- Budgets: Accessible even to large families
🎓 Youth Space
- Students: Study desk with WiFi and outlets
- Teenagers: Social meeting point
- Salarymen: Decompression break after work
- 24/7: Night refuge for insomniacs
Essential Information
💡 Practical Tips
📱 Gusto Mobile App
• Discount coupons
• Pre-order possible
• Loyalty program
• Double loyalty points
• Early access to new items
📊 Vs other famiresu
🏮 Cultural Impact
Gusto has profoundly transformed Japanese eating habits by democratizing Western cuisine and creating a "third place" between home and office. It has become a central element of Japanese popular culture, a symbol of accessibility and modernity.