Doutor Coffee
ドトールコーヒー
Pioneer of Japanese Express Coffee - Self-Service Revolution
Japanese Coffee Innovation
Since 1980, Doutor has revolutionized Japanese coffee culture by introducing the concept of fast and affordable coffee, transforming the coffee break into an accessible experience at the frantic pace of urban life.
🏆 Express Coffee Revolution
🚀 Birth of Innovation (1980)
Doutor Coffee was born in 1980 with a revolutionary vision: democratize quality coffee by creating the first self-service coffee system in Japan, breaking the codes of traditional service.
Founder Hiromichi Toriba draws inspiration from American coffee shops to create a unique hybrid concept: Japanese quality + modern efficiency + affordable prices.
🚀 Cultural Impact
Revolution: Doutor transforms the perception of coffee in Japan, making it accessible to the masses and introducing the culture of "nomadic coffee" to the archipelago.
- • Democratization: Quality coffee for everyone
- • Speed: Express service adapted to urban rhythm
- • Accessibility: Affordable prices without compromise
- • Modernity: Relaxed contemporary atmosphere
☕ The Art of Doutor Express Coffee
☕ Premium Coffee
プレミアムブレンド
250¥-380¥
Exclusive Doutor blend, careful roasting, fast but perfect extraction. Consistent quality at democratic prices.
🥪 Express Meals
サンドイッチ・軽食
380¥-580¥
Freshly prepared sandwiches, hot dogs, pastries. Perfect for a quick and tasty meal on the go.
🥤 Modern Beverages
モダンドリンク
280¥-450¥
Wide selection of teas, smoothies, iced drinks. Constant innovation to follow contemporary trends.
🍽️ Doutor Express Sets
Morning Sets:
- • Morning Set A (モーニングセットA) - 480¥ - Coffee + toast + egg
- • Morning Set B (モーニングセットB) - 520¥ - Coffee + croissant + salad
- • Business Morning - 580¥ - Coffee + sandwich + newspaper
- • Express Morning - 380¥ - Coffee + pain au chocolat
Lunch Sets:
- • Lunch Set (ランチセット) - 680¥ - Sandwich + coffee + dessert
- • Quick Lunch - 580¥ - Hot dog + drink + chips
- • Salad Set - 620¥ - Salad + coffee + bread roll
- • Business Lunch - 750¥ - Complete express meal
🏃♂️ Revolutionary Self-Service Experience
⚡ Optimized Speed
Perfected system: counter ordering, immediate service, fast rotation. Ideal for busy salarymen.
- • Ordering: 30 seconds maximum
- • Preparation: 2-3 minutes
- • Service: Self-service tray
- • Efficiency: Smooth queue guaranteed
💰 Price Accessibility
Democratic philosophy: quality without premium price. Affordable daily coffee for all urban budgets.
🎯 Urban Clientele
Space adapted to Japanese rhythm: quick reading, efficient break, informal meetings. Relaxed but dynamic atmosphere.
🎯 Doutor Self-Service Guide
📋 Step-by-Step Procedure
Check the displayed menu
Clear panels with photos and prices
Order at the counter
Multilingual staff in tourist centers
Pay (cash/card)
International cards accepted
Pick up your order
Tray + number or name called
💡 Tips for Optimal Experience
- ⏰Optimal hours: 7 AM-9 AM to avoid morning rush
- 💰Best value: Morning sets, complete breakfast
- 🏃♂️Express mode: Simple order, coffee + croissant
- 📱Modern: Loyalty points, mobile app available
� Dietary Regimes & Options
✅ Vegetarian
Possible options: Several vegetarian choices available, including drinks, pastries, and some sandwiches.
🐷 Pork-Free/Halal
Generally OK: Most options do not contain pork. Unofficial halal certification.
⚠️ Allergies
Allergen information available upon request. Staff trained to provide information on main ingredients.
💼 Doutor and the Express Business Culture
🏢 Salaryman Revolution
Doutor transforms the coffee break for Japanese salarymen: out with long rituals, in with efficiency without compromising quality. An innovation that meets the fast pace of urban life.
- • Speed: Adapted to tight schedules
- • Economy: Reasonable daily budget
- • Flexibility: Takeaway or eat-in
🌟 Social Impact
Beyond coffee, Doutor democratizes access to quality time: morning break, informal meetings, transition between subway and office. A new way to experience the city.
- • Democratization: Quality coffee for everyone
- • Socialization: Casual meetings
- • Innovation: Model copied throughout Asia
☕ "Doutor: The Coffee that Revolutionized Japan"
By creating the first express coffee concept in Japan, Doutor not only changed the way coffee is consumed, but also redefined the urban break, influencing a whole generation of chains across Asia.